Last weekend, we attended the 68th annual UK Coach Rally in Blackpool (13th & 14th April 2024), and we are thrilled to say that our 2012 Setra Executive Coach, affectionately known as Serena, was awarded three trophies by the panel of industry professionals and judges!

The coach was judged by a panel of industry professionals during the Concours D’Elegance at the event, with marks being given for Coach Appearance, Exterior Workmanship, Engine and Components, Coach Interior, Driving Area and Uniform. In total 44 coaches were entered into the Rally, which features the top coach companies, vehicles and manufacturers from around the UK.

We are thrilled to have taken home the Kassbohrer Trophy (manufacturer’s award for the top Setra Coach at the show), the John Fielder Trophy (best vehicle in a small fleet up to 5 vehicles) and the trophy for Top Coach Aged 5 Years or Older.

We are absolutely thrilled to have been awarded three trophies for our Setra coach, known as Serena, and especially to win the Top Coach Aged Five Years and Older Trophy, which is one of the top awards at the Rally. Our coach is a working coach and operates our own coach holidays 11 months of the year, so it is amazing to have her recognised in this national competition -  it really is a dream come true!! 

The UK Coach Rally features some fiercely contested driving competitions as well as the vehicle judging. The team event comprises a 50-mile driving route around Blackpool’s local area, while the prestigious UK Coach Driver of the Year competition is a manoeuvres and skills test held on Blackpool seafront. Nigel Powner is a previous winner of the title of UK Coach Driver of the Year, which he achieved in 2004.

To be competing against the best in the industry is a privilege, and we are so happy that our coach was able to represent the UK coach industry as a slightly older vehicle and do well – particularly where we were competing against vehicles that were much newer than ours.

Our key aim has always been to provide a comfortable, enjoyable experience and a smooth journey to our passengers, and it is amazing that the judges recognised these qualities in awarding us the trophies at the UK Coach Rally!

The UK Coach Rally first took place in 1955 and has been an annual event ever since, apart from during the COVID-19 pandemic when it was cancelled.  It has been held at Clacton, Brighton, Peterborough and Alton Towers, before arriving at its current home in Blackpool

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